WELCOME TO THE PUREOLOGY GLOSSARY.

Check below few important words and concepts to understand in our Pureology World.

100% Vegan Ingredients
Contains no animal products or animal by-products.

AntiFade Complex®

Contains a blend of potent antioxidants and full spectrum UVA/UVB sunscreens, including Heliogenol and Vitamins C & E, to defend hair against damaging free-radical activity, optimize colour retention, and protect from harsh environmental factors.

Antioxidants
Function as free-radical inhibitors to help protect hair’s integrity from damaging sunlight by preventing the oxidation of hair.

Elastic 3D Crystal Net Technology
Contains Intracylane and Elastin to even out porosity and provide lasting frizz control and shape memory. Formulated in Curl Complete Curl Extend.

Free Radicals
Highly-unstable molecules that attack hair follicles and colour pigments, compromising hair health and colour vibrancy.

Full-Spectrum Sunscreens
Inhibit the effects of ultra-violet light (UVA/UVB) from damaging the hair fiber and causing colour to fade. Pureology sunscreens are UV filters, which absorb UV radiation. Since our products are made for the hair and not the skin, there is no SPF (Sun Protection Factor) available.

Glycerin

Pureology glycerins are derived from vegetable sources and help to add moisture to the hair and maximize colour retention. Glycerin is part of our Micro-Emulsion blend of ingredients.

Golden Marula Oil

Known as Africa’s liquid gold, this ultra-light, fast-absorbing oil extract is rich in antioxidants and omega fatty acids to provide strong antioxidant protection and natural rejuvenation with endless benefits for the hair and scalp.

Heliogenol

Cold-pressed from the sunflower seed cake, this potent antioxidant is rich in proteins and minerals to repair hair and protect against colour loss from the stress of UV exposure.

Keravis

Strengthening protein to help protect hair from damage and breakage.

Melanin

A potent antioxidant that prevents oxidation from UV rays. Naturally, melanin is present in the hair and gives the hair shaft its colour. The melanin in Pureology is plant-derived and neutral, so it does not change existing haircolour and is very effective in protecting the hair from UV damage.

Micro-Emulsion Technology

An advanced delivery system with molecules that are small enough to easily penetrate the hair fiber, allowing hair to dry faster and detangle easily. They also provide superior conditioning, colour enhancement, and colour preservation.

Multi-Weight Proteins
A combination of three proteins (soy, oat, and wheat) adds strength and shine to the
hair from within.

Multi-Weight Silicones

A combination of small silicone molecules that repair and protect the hair. Tiny silicone molecules penetrate deep into the hair shaft to repair and strengthen, increasing elasticity and suppleness and eliminating frizz. Small silicone molecules strengthen and protect the cuticle, protecting the outer surface of the hair shaft, maximizing colour retention and increasing colour vibrancy and shine.

Oleo AntiFade Complex®

formulated in our Precious Oil and Reviving Red systems, contains all the aspects of AntiFade Complex®, plus triple-action micro oils to replenish the protective lipid layer, equalize porosity, restore manageability and enhance colour vibrancy. This is in combination with a blend of potent antioxidants and full-spectrum UVA/UVB sunscreens, including Heliogenol and Vitamins C & E, to defend hair against damaging free-radical activity, optimize colour retention, and protect from harsh environmental factors.

Oxidation

Chemical reaction process of combining oxygen with organic and inorganic substances to change, decompose and decolorize. UV rays from sunlight and fluorescent light physically destroy organic materials and accelerate oxidation. Antioxidants counteract the process of oxidation.

PhytoBlend™

Plant-derived protein wraps around each strand for a densifying effect.

Signature Aromatherapy Blends

Our products offer a multi-sensory experience with natural essential oils that surround the senses and deliver an unforgettable burst of aroma.

Sodium Chloride

Sodium chloride is a salt that is used by many companies to thicken products, including haircare products. Sodium chloride in levels above 2% can be drying and stripping to the hair, decreasing the levels of moisture, minerals, nutrients and colour deposits.

Strengthening AntiFade Complex®

Formulated especially for our Colour Stylist line, it contains all the aspects of AntiFade Complex®, plus a fortifying blend of Keravis to reinforce hair from within to prevent breakage. This is in combination with a blend of potent antioxidants and full-spectrum UVA/UVB sunscreens, including Heliogenol and Vitamins C & E, to defend hair against damaging free-radical activity, optimize colour retention, and protect from harsh environmental factors and mechanical damage.

Sulfates
Harsh cleansing agents (esters) found in most common shampoos that possess high irritation properties, strip colour and damage hair. Examples include: sodium lauryl sulfate and sodium laureth sulfate.

Surfactants

An essential part of a shampoo’s cleansing system. Common surfactants, known as sulfates, can fade colour vibrancy.

Thermal AntiFade Complex®

Formulated especially for our Super Smooth system, it contains all the aspects of AntiFade Complex®, including heat-resistant crystalline barrier, xylose, to protect against frequent hot tool use. This is in combination with a blend of potent antioxidants and full-spectrum UVA/UVB sunscreens, including Heliogenol and Vitamins C & E, to defend hair against damaging free-radical activity, optimize colour retention, and protect from harsh environmental factors.

Vitamins C & E
Natural vitamins that are powerful antioxidants to help protect hair from damage and prevent colour fade.

ZeroSilicone

No unnecessary coating from silicones.

ZeroSulfate®

A blend of six extra-gentle surfactants, derived from coconut, corn and sugar, which cleanse hair without stripping colour or causing damage. These lathering ingredients are sulfate-free and do not contain colour-stripping salts (sodium chloride).