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Pureology Perfect4 Platinum Shampoo 250Ml Pureology Perfect4 Platinum Shampoo 250Ml Back
Pureology Perfect4 Platinum Shampoo 250Ml Pureology Perfect4 Platinum Shampoo 250Ml Back

Perfect 4 Platinum Shampoo

Preserve the natural oils your scalp creates and needs using this sulfate free, hair lightening shampoo, which features a signature aromatherapy blend of pear, peony and vanilla.

Description
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For Hair That's 78% Stronger After One Application*

Cleanse strands without fading color with the Pureology sulfate free shampoo for color-treated hair. Salt free and gentle, this lightly moisturizing blonde shampoo removes impurities without the damaging ingredients.

Breakthrough Strengthening Technology with protein-rich keravis—nature’s most powerful anti-breakage hair fortifier—provides internal and external strengthening. Chamomile, lemon and coriander extracts soften, clarify to increase brightness, and nourish to magnify shine, while exclusive AntiFade Complex protects color vibrancy. An even further luxurious experience consumes the senses with the signature aromatherapy blend of pear, peony and vanilla.

*Hair recovers up to 78% of the strength lost during chemical lightening

Will bleaching your hair damage it?

Bleach works by oxidizing the hair, gradually fading the colour out until it is essentially striped of pigmentation. The hair’s outer cuticle is raised to let the chemicals penetrate in. Repeated bleaching can cause the cuticle to stay opened, letting the hair’s natural oils escape. This makes for dry, brittle hair that is prone to breakage and split ends. Since the protective barriers of the hair are also stripped, the hair become more porous, and less protected against other damaging factors.

How to treat bleached hair?

Treating blonde hair mainly relies on protecting and rebuilding. Pureology’s Perfect 4 Platinum range contains ingredients such as the protein-rich Keravis complex that will penetrate into the hair to fully hydrate it, rebuilding its strength and plasticity. It also lubricates the cuticle, forming a protective barrier. Ingredients like chamomile, coriander and lemon extracts, also present in this hair care collection, add vivid shine and softness to dull treated hair. This will rebuild the natural look and feel of healthy hair. To protect the hair from further damage, try a hair mask for damaged hair like the Perfect 4 Platinum Reconstruct Repair Masque or a hair straightening treatment that will give you the shine and style needed without the use of damaging styling tools.

How to care for platinum blonde hair?

To preserve beautiful blonde hair, it is most important to use a colour protecting shampoo. Pureology’s best shampoo for coloured hair in their Perfect 4 Platinum range is a clarifying shampoo that is gentle enough to cleanse without dulling down colour. Leaving the Perfect 4 Platinum Cool Blonde Enhancing Treatment, a colour-depositing conditioner, in your hair for 5 minutes after using a blonde shampoo, will continue the toning process - cancelling out any brassiness. This range contains the best hair masks for damaged hair, specifically beached hair. The Perfect 4 Platinum Reconstruct Repair Masque, a moisturizing hair mask, can be left on for 2 to 5 minutes after using your shampoo for blonde hair, to fortify and hydrate the raised hair cuticles. The Perfect 4 Platinum Miracle Filler Treatment acts as a leave-in hair conditioner that fills out the gaps in blonde hair cuticles. Simply apply to damp hair before blow-drying.

BENEFITS:

  • Concentrated strengthening cleanser
  • Enhances brightness and shine for blondes
  • Provides gentle detangling
  • 100% Vegan, Sulfate-Free, Paraben-Free, Recyclable 
  • Signature aromatherapy blend of pear, peony and vanilla
Learn more about the benefits of Chamomile and other plants:

7 HEALTHY HAIR INGREDIENTS YOU NEED IN YOUR BEAUTY ROUTINE
How to Use
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Apply a quarter-sized amount to wet hair and lather. Rinse. Repeat if necessary. For best results, follow with Perfect 4 Platinum Condition

Ingredients
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AQUA / WATER /EAU, SODIUM COCOYL ISETHIONATE, SODIUM LAURYL SULFOACETATE , DISODIUM LAURETH SULFOSUCCINATE, SODIUM LAUROYL SARCOSINATE, COCAMIDOPROPYL BETAINE, GLYCOL DISTEARATE, GLYCERETH-26, DECYL GLUCOSIDE, PARFUM/FRAGRANCE, HYDROGENATED COCONUT ACID, PPG-5-CETETH-20, DIVINYLDIMETHICONE/ DIMETHICONE COPOLYMER, POLYQUATERNIUM-7, SODIUM CHLORIDE , AMODIMETHICONE, PROPYLENE GLYCOL, POLYQUATERNIUM-10, SODIUM ISETHIONATE, PEG-55 PROPYLENE GLYCOL OLEATE, CARBOMER, C11-15 PARETH-7, BENZOIC ACID, CORIANDRUM SATIVUM OIL/CORIANDER SEED OIL, LAURETH-9, GLYCERIN, HEXADIMETHRINE CHLORIDE, TOCOPHEROL, POLY(LINSEED OIL), TRIDECETH-12 , SODIUM BENZOATE, HELIANTHUS ANNUUS SEED EXTRACT/SUNFLOWER SEED EXTRACT, C12-13 PARETH-23, HYDROLYZED VEGETABLE PROTEIN PG-PROPYL SILANETRIOL, BENZYL ALCOHOL, C12-13 PARETH-3, BENZOPHENONE-4, CHAMOMILLA RECUTITA EXTRACT/MATRICARIA FLOWER EXTRACT, CITRUS MEDICA LIMONUM EXTRACT/LEMON FRUIT EXTRACT, CI 60730/EXT. VIOLET 2, METHYLCHLOROISOTHIAZOLINONE, CI 42090/BLUE 1, METHYLISOTHIAZOLINONE, SODIUM HYDROXIDE, CITRIC ACID