Discover The Colorful World Of Pureology

Pureology was born in California in 2001, with a simple but powerful idea: to create the very best products for color-treated hair. We led the way in creating products made with purity and good health in mind, and we pioneered the “no nasties” movement with our ZeroSulfate® shampoos and 100% vegan formulas. Our signature aromatherapy fragrances give every Pureology user an indulgent experience while protecting their haircolor. Word quickly spread and our brand became a favorite of stylists and clients alike!

Keep It Colorful With Pureology!

  • Explore our complete range of color care systems and stylers
  • See why Pureology is the choice of stylists and clients who love their haircolor
  • Learn about our commitment to sustainability

Color-Treated Hair Needs Extra Love

From the moment hair is exposed to color, it changes. It becomes more vulnerable to damage, its natural shine begins to dull and it takes on a rougher, drier texture. Each of these factors also affects hair’s ability to retain color vibrancy... and Pureology is here to protect and help restore what color-treated hair needs most!

Sulfates Are A Big Zero In Our Book

Our concentrated ZeroSulfate® shampoos use a blend of corn, coconut and sugar to gently cleanse without stripping color.

Plus, A Little Goes A Long Way

Since our formulas are so concentrated you only need to use a quarter-size amount! That means 70+ shampoos from one bottle – so much to love!

We Have A Complex About Fading

Our exclusive AntiFade Complex® contains antioxidants and full spectrum UVA/UVB sunscreens to protect color vibrancy unlike anything else.

We Were Vegan Even Before It Was Cool

Our 100% vegan formulas are made with sustainably-sourced natural plant extracts and without animal products or by-products.

We’re All About Multi-Tasking

Our dual benefit formulas not only provide color protection, they’re formulated to provide whatever else the hair needs—moisture, volume, strength, smoothness—for customized care without sacrifice.

We Have Addictive Fragrances…You’ve Been Warned

Each system has a unique aromatherapy fragrance that surrounds and soothes the senses. You’ll be back for more!